Award-winning art director/creative management professional with over 30 years of experience on a wide range of accounts and media. Extensive expertise in consumer packaged goods with global advertising agencies. Selected areas of strength include:
Maximizing Consumer Business Relationships
Clear understanding of consumer insights with the ability to translate into business opportunities. Strong knowledge of diverse product categories for adults, teens and kids.
Conceptualizing Strategies
Key roles on client/agency teams to identify campaign strategies. Develop and direct development of creative ideas and solutions that get attention.
Executing Successful Campaigns
Work with clients to develop and refine creative ideas that meet or exceed goals. Motivate agency and client personnel to produce creative advertising that works.
ENERGY BBDO CHICAGO (2007-2008)
Senior Vice President, Group Creative Director
Responsibilities included the development and supervision of creative and marketing strategy for Bayer brands including Aleve, One A Day, Citracal and Midol. Supervised up to four creative teams.
• Instrumental in the development of North American and global campaigns for Bayer Diabetes Care new business pitch that was awarded to the agency.
• Helped launch one of the most successful new Bayer product launches for Aleve Liquid Gels.
• Helped develop, produce and get client buy-in for a breakthrough One A Day campaign.
DRAFTFCB (Foote Cone & Belding, Bayer Bess Vanderwarker), Chicago, IL (1987-2006)
Executive Vice President, Executive Group Creative Director (2001-2006)
Senior Vice President, Group Creative Director (1995-2001)
Vice President, Creative Director (1990-1995)
Associate Creative Director, Art Director (1987-1990)
Responsibilities included the development and supervision of creative for a wide range of advertising campaigns. Took campaigns through the storyboard stage and structured client presentations. Directed the production of test materials and adjusted creative ideas based on feedback from qualitative and quantitative research. Oversaw the superior production of the final ads for air and print. Collaborated with clients to understand consumer insights and apply these insights to communication as well as new product development. Supervised as many as ten creative teams. Selected accomplishments include:
• Developed and directed production of more than 100 Cap’n Crunch Cereal commercials within budget and on time. Collaboration with Quaker resulted in first
Gold Effie in 1995 and Bronze in 2001.
• Directed creative development of campaign for biggest new product launch in S.C. Johnson history. Advertising for the Scrubbing Bubbles Automatic
Shower Cleaner helped make brand #1 in Bathroom Cleaning Category.
• Created successful advertising for Campbell’s Soup Company’s SpaghettiOs after almost a decade off the air. Collaborated with client to reinvent brand
through new shapes, promotions and first ever on-label premiums.
• Requested for a wide variety of brainstorming sessions involving new products and brands.
• Directed creative development for successful win of entire Quaker Oats Company’s Hot and RTE cereals for FCB. Established beneficial relationships with
Brand Groups that led to more opportunities.
• Selected to be judge for Effies, Golden Marbles and Addy award competitions.
D’ARCY MASIUS BENTON & BOWLES, Chicago, IL (1986-1987)
Associate Creative Director
• Created and produced successful print and television campaigns for American Dairy Association, Budget Rent-a-Car and Hillshire farms.
• Supervised two beginning Art Directors.
J. WALTER THOMPSON, Chicago, IL (1984-1986)
Senior Art Director
• Created and executed successful advertising for Quaker Oats Company’s Dipps and Whipps Snack Bars.
• Contributed creative execution and production that continued positive business objectives for Kibbles n’ Bits.
NEEDHAM HARPER & STEERS, Chicago, IL (1977-1984)
Art Director
• Collaborated with creative and account teams on campaign that won Bud Light for agency. Also worked on development of logo and type design.
• Created and executed successful advertising for variety of new products for McDonald’s.
W.B. DONER, Detroit, MI (1976-1977)
Art Director
• Created award winning print campaign for Michigan Office of Economic Expansion.
CASE & McGRATH, New York, NY (1973-1975)
Art Director
• Created and produced very successful television and print campaign for Mennen Speed Stick.
• Created and produced award winning print executions for Kentile
ART CENTER COLLEGE OF DESIGN, Los Angeles.
Graduated with honors, B.A. Fine Arts